1. collection, processing and use of your personal data
1.1 Anonymous use of our website
You are welcome to visit our website anonymously without providing your personal data.
However, when you first visit our website, we ask for your consent to place additional cookies on your device, as well as to track your user behavior regarding our website. This allows us to better understand how customers use our website and improve our website’s offerings and services, which also allows you to benefit from a more personalized website experience and targeted offers. If you have signed up for our newsletter (see section 1.2 below), we also use such user information to send you personalized communications according to your specific interests and preferences. Below, in sections 2.2, 2.4 and 2.5, you will find detailed explanations of the cookies and website analytics tools we use for this purpose, as well as your right to object.
If you do not agree with the above procedure and wish to remain completely anonymous, you can use the available deactivation mechanisms to indicate that you do not give your consent or to revoke your consent for the future (see sections 2.2, 2.4 and 2.5 below). In this case, we only collect certain anonymous data that is not directly related to your person. For example, we may collect the number of visitors to our website, browsing patterns and areas of interest. We analyze this information in order to understand how our customers use our website and to be able to evaluate trends, statistics and the needs of our customers so that we can improve our website and the service for our customers.
1.2 Registration for the newsletter
Cookies are small text files that our website wants to place on your computer or other internet-enabled devices such as tablets or smartphones. Provided your browser settings accept cookies, your browser adds the text in a small file.
2.1 Necessary cookies
You are free to subscribe to our newsletter. If you do so, we ask for your consent to store and process your name and e-mail address. We use such data exclusively to send you regular updates by e-mail about Medaxis services and products. As part of your registration, we also obtain your consent to personalize the content of our newsletter according to your needs and interests based on the data we receive from you and store about you, such as your account information, order history, or other information you provide (including, for example, your participation in surveys). If you have also given us consent to place cookies and track your user behavior on our website (see section 2.2 below), we use data about your use of our website to provide you with personalized communications according to your specific interests and preferences.
After you sign up for the newsletter, you will receive a confirmation email with a link that you must click to confirm your subscription. This double activation process helps us to ensure that the owner of the email account agrees to receive our newsletter.
By subscribing to our newsletter, you further consent to your use of our newsletter, such as email opens and email clicks, being collected by Medaxis using an analytics tool provided by Campaign Monitor Pty. Ltd, Level 38, 201 Elisabeth Street, Sydney NSW 2000 (Australia) («CampaignMonitor«). This tool also collects data on email forwards, undeliverable emails, and unsubscribes. The data collected by CampaignMonitor includes your name, email address and location.
Our service providers process this data as our data processors exclusively on our behalf and in accordance with our instructions in order to facilitate our analysis of the use of our newsletter, to personalize your newsletter messages, to generate reports on newsletter activities, and for other statistical and analytical services related to the use of our newsletter. Your data will not be used for any other purpose.
As these service providers may be located in a country that may not provide the same level of data protection as is considered adequate in your home country, in particular Switzerland and the EU/EEA, we have taken the necessary measures to ensure that your personal data is adequately protected when transferred outside of Switzerland and/or the EU/EEA.
2.2 Cookie Consent and Personalized Tracking
When you visit our website, we ask for your consent to place additional cookies on your device by displaying a cookie banner («Cookie Consent»). These cookies are not strictly necessary for the functionality and performance of our website, but they help us to collect some of your personal data related to your user behavior on our website in order to improve the offer of our website and our services or to provide you with more individualized information, including targeted offers (see sections 2.4 and 2.5 below on corresponding cookies placed for the purpose of web analytics and remarketing). If you have signed up for our newsletter (see section 1.2 above), we also use such website user information to send you personalized messages according to your specific interests and preferences. With your cookie consent, you further agree to the placement of cookies to activate the ShareThis service (see section 3 below).
The cookie banner informs you about the main purposes of additional cookies as well as your choices and where you can get more information. By continuing to use our website after the cookie banner is displayed, you agree to the described procedure.
2.3 Managing your cookie settings
Most browsers are set by default to accept cookies. If you wish, you can change your settings so that cookies are generally rejected, cookies already stored on your device are deleted or you receive a warning before a cookie is stored. Please refer to the instructions for your browser or at www.aboutcookies.org or www.allaboutcookies.org for information on how to adjust or change your browser settings.
If you do not allow cookies, this may affect the usability of the website and some of our features and services offered may not be available to you.
If you use different devices to access our website (e.g. smartphone, tablet, computer, etc.), you must ensure that each browser on each device is customized according to your cookie preferences.
2.4 Use of Google Analytics
Google uses this data as our contracted data processor to help us analyze how our website is used, to generate reports about website activity, and for other statistical and analytical services related to the use of our website. The IP address transmitted by your browser as part of Google Analytics is not linked to any other data managed by Google.
You can prevent the collection of data generated by the cookie about your use of this website (including your IP address) and disable tracking by Google Analytics across all websites by downloading and installing a browser plugin here.
As an alternative to installing the browser plugin, or in the event that you access our website via browsers on mobile devices, you can also disable tracking by Google Analytics by clicking on the following link: Disable Google Analytics.
In this case, a so-called «opt-out cookie» is stored in your browser, which prevents Google Analytics from tracking your use of this website. Please note that you will have to activate the opt-out again, provided that you delete all cookies stored on your device.
You must also deactivate it on each device that you use to access our website.
2.5 Use of Google Analytics ad features
Depending on the pages you visit on our website, we may also use certain Google Analytics ad features, such as reports on demographic characteristics and interests, and remarketing features.
To enable these features, Google stores a so-called DoubleClick cookie of a third-party provider on your device (if you visit certain pages of our website or websites of other providers that have implemented ad features based on DoubleClick cookies).
The DoubleClick cookie stores information about your use of our website (and, where applicable, other pages viewed on the Google advertising network), including pages visited, ad views, page views, user interaction data, browser information, IP address, a cookie ID, and your search history. Google will not link your name or any other personally identifiable information to your DoubleClick cookie without your prior consent.
We use Google Analytics to analyze the data stored in the DoubleClick cookie to provide statistical reports on our users› demographics (age, gender) and interests. These reports help us better understand our users and improve our website and services.
In addition, we use remarketing features of Google Analytics to run advertising campaigns (including Google AdWords) for users of our website. Based on your previous visits to our website (as well as the interests shown during those previous visits), these users receive appropriately targeted advertising when browsing other websites within the Google advertising network. We may also use the Google Analytics advertising features to measure the effectiveness of advertising campaigns.
Please also note that the DoubleClick cookie enables Google as well as other third parties to target advertisements (based on your previous visits to our website and/or other Internet pages). These advertisements may be displayed on websites of Google and/or other providers participating in the Google advertising network.
You can manage your preferences and disable Google’s interest-based ads in your Google Ads settings. In this case, the unique cookie ID of the DoubleClick cookie will be overwritten and cannot be associated with a specific browser. Please note that a new DoubleClick cookie may be stored if you delete all cookies from your device and you may therefore need to renew your deactivation settings.
If you wish to permanently disable the DoubleClick cookie, please download and install an appropriate browser plugin here.
2.6 Other third party cookies
Some content or applications, including advertisements, on the website may come from third parties not affiliated with us. They may store cookies on your device for their own purposes. We do not control these third-party tracking technologies or their use.
You can prevent the storage and tracking by such third-party cookies by adjusting or changing your browser settings accordingly. For more information, please refer to the instructions for your browser.
3. shareThis social plugin
This website uses a social plugin from the ShareThis service («ShareThisPlugin«), which is operated by ShareThis Inc., 4005 Miranda Avenue, Suite 100, Palo Alto, CA 94394 USA («ShareThis«). The ShareThis service allows users to share content from our website more easily via social networks such as facebook.com, twitter.com, LinkedIn.com and pinterest.com («Social Networks«).
When you access a page from our website that contains the ShareThis plugin, your browser may establish a direct connection with ShareThis’s servers and download the ShareThis plugin and its content to your browser in order to integrate it into the website you are visiting. The ShareThis plugin places cookies on your device and tells ShareThis that you have accessed the corresponding page from our website. Additional data may be collected when you interact with the ShareThis plugin, such as when you click the ShareThis icon and/or share content using the sharing icons. The data collected by ShareThis may include user data, including your IP address and geographic location, as well as technical data, such as the type of browser or operating system used.
If applicable, when you call up a page from our website that contains the ShareThis plugin, your browser also establishes a direct connection with the servers of the social networks implemented in the ShareThis plugin. These social networks may store cookies on your device for their own purposes and transmit personal data to them.
5. Google Maps
This website uses Google Maps («Google Maps«), a mapping service provided by Google, Inc. («Google«) to display interactive maps.
Medaxis may conduct surveys through this website. Unless otherwise specified, the personal data you provide to participate in these surveys will be collected, processed and used only to the extent necessary to conduct the relevant survey. Prior to your participation, we will inform you about what data we collect and how we intend to use the collected data.
7. disclosure of your personal data
7.1 Medaxis operates this website as a data controller.
7.2 In addition, Medaxis works with external technical service providers who are authorized to provide services on our behalf and in accordance with our instructions. These companies may have access to your personal data, but only to the extent necessary for your use of our website, including the provision of our services or the processing of your inquiries or orders. For example, Medaxis may use service providers to host our website, store your data, or analyze the data we collect as described in Section 2. These service providers may not disclose your personal data to unauthorized third parties or use it for any purpose other than as directed. Some of these service providers may be located in countries outside of Switzerland and the EU/EEA, which may not ensure the same level of data protection as in your home country. However, Medaxis has entered into appropriate agreements with these service providers to ensure that all necessary measures are taken to protect your personal data in accordance with applicable requirements. If you have any further questions about our service providers, please contact us as explained in section 9 below.
7.3 Unless otherwise stated above, we will not transfer your personal data to third parties without your prior consent, unless we are required to do so by law.
8. storage of your personal data and data security
Your data is stored on servers located in Switzerland. In addition, Medaxis may engage cloud service providers located outside of Switzerland and the EUR/EEA, including in the United States of America (USA), to host and process your personal data for storage, communication, and marketing purposes. As the laws in these countries may not provide the same level of data protection as is considered appropriate in Switzerland or the EU/EEA, we have taken the necessary measures to ensure proper handling and protection with regard to your personal data and to ensure that it is processed exclusively on our behalf and in accordance with our instructions.
We treat your personal data confidentially. We have implemented appropriate technical and organizational security measures to protect your personal data from unauthorized disclosure, access, alteration, misuse, and accidental or unlawful destruction or loss.
9. your rights / how to contact
In accordance with the provisions of the applicable data protection laws, you have the right to request information about the data we have stored about you. In addition, you have the right to request the correction, deletion and/or blocking of your personal data if necessary and/or to object to the processing of your personal data for justifiable reasons.
If you have any questions about the collection, processing and/or use of your personal data or about exercising your rights, please send us an e-mail at email@example.com.
Attachment: Consent forms
In order to provide complete transparency regarding our operations, we make available to our users the content of the consent forms obtained through our website. In connection with your use of our website, you may have expressly provided one or more of the following consents:
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